Tuesday, 29 November 2011

Have you heard Kolaveri Di?

If you find everyone around you singing bizarre lines like "Hand la glass, eyes-u full aa teaar-u" or "White skin-u girl-u, girl-u heart-u black-u" and are wondering what's going on, then you've certainly been living in a different world!

A video featuring south star Dhanush singing " Why This Kolaveri Di", has gone viral and how. Within four days of its online release on November 17, the quirky song had a jaw-dropping 6,49,285 views! It also became the most searched and played video on YouTube in India on Saturday. With everyone across the country playing this catchy song on loop and with over 9,000 'likes' on the site and uncountable shares on various networking sites, this song seems to be the next big thing!

The video shows nothing but footage from the making of the song, but its bizarre lyrics have certainly caught on with the listeners. The song with the Tamil word Kolaveri, which loosely translates to 'murderous rage', makes for a 'howlarious' listen, complete with its typical kuthu flavour, drum beats, Tamil accent and funny analogies. It starts off with Dhanush's rap, "Yo boyz, I am singing song... soup song... Flop song... Why this kolaveri kolaveri aa di". are even finding their way into everyone's status messages on networking sites and mobile phones. Now that's what you would call a viral promotion, isn't it?

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